I am a big fan of the design thinking process. Very rarely do I see it operationalized in organizations. Testing and learning usually stops after one iteration. That said, I appreciate different examples you shared in the article to track down “value creation” from clients perspective. Great article and great reminder that innovation doesn’t have to be this huge thing but sometimes small tweaks, huge impact is the best to deliver value. Great article!
Design thinking is such an underrated concept, which is unfortunate. From a customer’s perspective, it’s really the key to continually delivering value!
Hi Claire - the article was spot on!
I am a big fan of the design thinking process. Very rarely do I see it operationalized in organizations. Testing and learning usually stops after one iteration. That said, I appreciate different examples you shared in the article to track down “value creation” from clients perspective. Great article and great reminder that innovation doesn’t have to be this huge thing but sometimes small tweaks, huge impact is the best to deliver value. Great article!
Thanks for sharing KC!
Design thinking is such an underrated concept, which is unfortunate. From a customer’s perspective, it’s really the key to continually delivering value!