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#020: Luxury sets the price, price does not set luxury
What we can learn about value from Luxury’s changing landscape
Nov 2, 2024
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Claire Wang
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#020: Luxury sets the price, price does not set luxury
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October 2024
#019: Is Dynamic Pricing Right for Your Industry?
The pros and cons of dynamic pricing and why personalised pricing might be a better solution for most.
Oct 26, 2024
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Claire Wang
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#019: Is Dynamic Pricing Right for Your Industry?
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#018: The Global Pricing Dilemma: One Product, Many Markets.
How to Offer Fair Pricing Without Losing Profit or Customer Trust
Oct 19, 2024
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#018: The Global Pricing Dilemma: One Product, Many Markets.
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#017: Stop Worrying About Copycats
Focus on what makes you unique and build a business based on trust and relationship.
Oct 12, 2024
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Claire Wang
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#017: Stop Worrying About Copycats
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#016: How I Set the Right Price for My Workshop
Avoid my mistakes and refine your price test: What worked, what didn’t, and why.
Oct 5, 2024
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Claire Wang
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#016: How I Set the Right Price for My Workshop
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September 2024
#015: Miscommunication in Pricing: Are We to Blame?
Lessons provoked by the ACCC vs. Coles/Woolworths.
Sep 28, 2024
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Claire Wang
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#015: Miscommunication in Pricing: Are We to Blame?
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#014: When Revenue Isn't the Only Goal
What changing my brand colours taught me about priorities.
Sep 21, 2024
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Claire Wang
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#014: When Revenue Isn't the Only Goal
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#013: Design Thinking in Pricing
Lesson from Your Washing Machine: What a simple glass door can teach you about customer value
Sep 14, 2024
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Claire Wang
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#013: Design Thinking in Pricing
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#012: How to Price for Mutual Success?
Pricing is not a zero-sum game - How to pay your rockstar coach?
Sep 7, 2024
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#012: How to Price for Mutual Success?
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August 2024
#011: Start with Your ICP: The Key to Pricing Success
The roadblocks faced in my own ICP journey - so you can avoid them
Aug 31, 2024
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Claire Wang
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#011: Start with Your ICP: The Key to Pricing Success
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#010: How Higher Price Points Can Do More Than Just Boost Profits
From Actuarial life tables to private club wine tables
Aug 24, 2024
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Claire Wang
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#010: How Higher Price Points Can Do More Than Just Boost Profits
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#009: Segmentation Isn’t Just for the Big Players
Simple steps to fine-tune your offerings and improve Pricing
Aug 17, 2024
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Claire Wang
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#009: Segmentation Isn’t Just for the Big Players
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